Data-heavy social media content can be a boon to hospitals
Adam Gaub is the lead editor for SmartBrief for Health Care Marketers. Most industry experts agree that the health care industry — and hospitals in particular — has been behind the s-curve when it...
View ArticleHow much damage could your social media presence do in the wrong hands?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Does your...
View ArticleHow to become a marketing revolutionist: Q-and-A with Daina Middleton
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. This question-and-answer session...
View ArticleBusiness leaders: Are you drinking from the fire hose?
This guest post is by Christopher Frank, vice president of business-to-business and communications research at American Express, and Paul Magnone, vice president for business development and alliances...
View Article3 traits every social media program needs to survive
Today’s poll analysis post was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, follow B2Bbloggers on Facebook and Twitter. SmartPulse — our weekly nonscientific...
View ArticleDoes your business need a social media expert?
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and...
View ArticleWhat are analytics? And whose job is it, anyway?
I’ve been fortunate to work with several Fortune 500 companies, as well as some innovative manufacturers and retailers. One of the hottest and most controversial topics in this competitive marketplace...
View ArticleLive from #OPENNYT: Dissecting data in real time
Unless you’re a data dork, analytics can be intimidating and overwhelming, but it doesn’t have to be that way, Mona Chaudhuri, head of product for Chartbeat, said at The New York Times Small Business...
View ArticleAre you putting your brand at risk by ignoring social media data?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week we asked, Do you expect that...
View ArticleQ-and-A: Esri’s Simon Thompson on how GIS is changing consumer banking
Geographic information system technology is not only changing the way consumers eat and shop but also revolutionizing how they conduct banking. SmartBrief recently sat down Simon Thompson, director of...
View ArticleLeadership development “Moneyball”
“Moneyball” was a book and movie based on Oakland A’s general manager Billy Beane and his use of statistics (sabermetrics, to be precise) to get the most production out of his team by spending the...
View ArticleAre you adjusting your social marketing?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: How often do you...
View ArticleLive at #4AsData: 8 ad industry predictions from Goldman Sachs
Debra Schwartz, vice president of equity research on the Internet team at Goldman Sachs, gave a presentation Wednesday at the 4A’s Data Summit in which she outlined eight predictions for the online-ad...
View ArticleHow Sprouts uses customer analytics to improve marketing and loyalty
Sprouts CIO and CMO Steve Black talks about using customer analytics with Loves CIO Jim Xenos and Charming Charlie CIO John Hnanicek. Like most grocery stores, Sprouts Farmers Market offers discounts...
View ArticleSocial business is more than businesses using social media
SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects the broad changes to business in the social...
View ArticleHow business leaders can encourage data safety
Data safety is serious business, and several surveys published this year have shown that the biggest risk to data safety is your employees. The notion that your employees hold your business’s security...
View ArticleAndy’s Answers: Who makes a good social media analyst?
“If you’re going to hire an analyst, hire the one that’s doing the Sudoku puzzles in the waiting room,” says Jim Sterne of eMetrics Summit. But, he says, it’s not all about the numbers. In his...
View ArticleLive at #SM2Innovation: A data-driven marketing case study
At any given time, 40% of Americans are planning a move. “Peak” season for buying a new home starts with the Super Bowl in winter and goes through fall. With statistics like that, it’s no surprise that...
View ArticleSocial marketing success begins with a strategy
Social data and analytics are all the rage these days, but what precisely should companies do with the information they collect? In the case of hotel chain Best Western, the answer was to engage with...
View Article10 predictions for marketers, the TV industry and the state of social in 2015
Jonathan Farb is the chief product officer at ListenFirst Media, a data and analytics company that helps brands make sense of the vast amount of data at their fingertips, predict outcomes and...
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