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Data-heavy social media content can be a boon to hospitals

Adam Gaub is the lead editor for SmartBrief for Health Care Marketers. Most industry experts agree that the health care industry — and hospitals in particular — has been behind the s-curve when it...

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How much damage could your social media presence do in the wrong hands?

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Does your...

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How to become a marketing revolutionist: Q-and-A with Daina Middleton

This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco,  is brought to you by Incisive Media. This question-and-answer session...

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Business leaders: Are you drinking from the fire hose?

This guest post is by Christopher Frank, vice president of business-to-business and communications research at American Express, and Paul Magnone, vice president for business development and alliances...

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3 traits every social media program needs to survive

Today’s poll analysis post was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, follow B2Bbloggers on Facebook and Twitter. SmartPulse — our weekly nonscientific...

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Does your business need a social media expert?

This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and...

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What are analytics? And whose job is it, anyway?

I’ve been fortunate to work with several Fortune 500 companies, as well as some innovative manufacturers and retailers. One of the hottest and most controversial topics in this competitive marketplace...

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Live from #OPENNYT: Dissecting data in real time

Unless you’re a data dork, analytics can be intimidating and overwhelming, but it doesn’t have to be that way, Mona Chaudhuri, head of product for Chartbeat, said at The New York Times Small Business...

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Are you putting your brand at risk by ignoring social media data?

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week we asked, Do you expect that...

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Q-and-A: Esri’s Simon Thompson on how GIS is changing consumer banking

Geographic information system technology is not only changing the way consumers eat and shop but also revolutionizing how they conduct banking. SmartBrief recently sat down Simon Thompson, director of...

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Leadership development “Moneyball”

“Moneyball” was a book and movie based on Oakland A’s general manager Billy Beane and his use of statistics (sabermetrics, to be precise) to get the most production out of his team by spending the...

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Are you adjusting your social marketing?

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: How often do you...

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Live at #4AsData: 8 ad industry predictions from Goldman Sachs

Debra Schwartz, vice president of equity research on the Internet team at Goldman Sachs, gave a presentation Wednesday at the 4A’s Data Summit in which she outlined eight predictions for the online-ad...

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How Sprouts uses customer analytics to improve marketing and loyalty

Sprouts CIO and CMO Steve Black talks about using customer analytics with Loves CIO Jim Xenos and Charming Charlie CIO John Hnanicek. Like most grocery stores, Sprouts Farmers Market offers discounts...

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Social business is more than businesses using social media

SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects the broad changes to business in the social...

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How business leaders can encourage data safety

Data safety is serious business, and several surveys published this year have shown that the biggest risk to data safety is your employees. The notion that your employees hold your business’s security...

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Andy’s Answers: Who makes a good social media analyst?

“If you’re going to hire an analyst, hire the one that’s doing the Sudoku puzzles in the waiting room,” says Jim Sterne of eMetrics Summit. But, he says, it’s not all about the numbers. In his...

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Live at #SM2Innovation: A data-driven marketing case study

At any given time, 40% of Americans are planning a move. “Peak” season for buying a new home starts with the Super Bowl in winter and goes through fall. With statistics like that, it’s no surprise that...

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Social marketing success begins with a strategy

Social data and analytics are all the rage these days, but what precisely should companies do with the information they collect? In the case of hotel chain Best Western, the answer was to engage with...

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10 predictions for marketers, the TV industry and the state of social in 2015

Jonathan Farb ​is the chief product officer at ListenFirst​ Media​, a data and analytics company that helps brands make sense of the vast amount of data at their fingertips, predict outcomes and...

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